For this project I was approached by the leading magazine website, Israel21c.org to make a tribute music video based on Pharrell Williams hit song, “Happy”.
The concept was to create a lively, funky montage of key locations around Tel Aviv, Israel, using real people on the streets who were more than keen to sing and dance in front of the camera for us.
I directed and edited this two day shoot which was viewed more than half a million times online, and was shortlisted by Oprah Winfrey and Pharrell Williams for the United Nations International Day of Happy.